Recent Scheme of Work on Marketing

Syllabus for Senior Secondary

FIRST TERM
SSS 1 SSS 2 SSS 3
WEEK 1: Revision
WEEK 1: Revision
WEEK 1: Revision
WEEK 2

Theme: Meaning And Concept Of Marketing

Topic: Introduction to Marketing

Sub-Topic:
Content:
1. Meaning of marketing
2. Marketing terms
- Needs
- Wants
- Demands
- Products
- Exchange
- Transactions
- Markets
- Marketing Management
3. Functions of marketing system
- Maximize consumption
- Maximize consumer satisfaction
- Maximize choice
- Maximize life quality
- Maximize profit
4. History of marketing in Nigeria
a) Colonial age
b) 100AD TO 1860
c) Colonial era 1860-1960
d) Post-Independence age 1960 to date
WEEK 2

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
1. Meaning of transportation
2. Importance of transportation in marketing
WEEK 2

Theme: International Marketing

Topic: Meaning and Reasons for International Marketing

Sub-Topic:
Content:
1. International marketing
2. Importance of international marketing
3. International trade systems
4. Market decisions and reasons E.g. wider markets escape from competition
WEEK 3

Theme: Meaning And Concept Of Marketing

Topic: Marketing Concepts

Sub-Topic:
Content:
1. Marketing concepts
2. Concepts under which organization conduct marketing activities :
- The production concept
- The product concept
- The selling concept
- Marketing concept
- The societal marketing concept
- The consumer orientation
- Integrated organizational efforts
3. Profit orientation
WEEK 3

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
Major modes of transportation
WEEK 3

Theme: International Marketing

Topic: Meaning and Reasons for International Marketing

Sub-Topic:
Content:
Features of International marketing;
• Economic,
• Political,
• Legal,
• Social,
• Cultural,
• Geographic and
• Demographic features
WEEK 4

Theme: Meaning And Concept Of Marketing

Topic: Classification of Products

Sub-Topic:
Content:
1. Meaning of product
2. Classification of products
• Industrial Goods
• Consumer goods
3. Goods and services
WEEK 4

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
Choice of transportation
WEEK 4

Theme: International Marketing

Topic: Organizing for International Marketing

Sub-Topic:
Content:
1. International marketing
2. Approaches to entering international marketing
WEEK 5

Theme: Meaning And Concept Of Marketing

Topic: Classification of Products (Cont.)

Sub-Topic:
Content:
1. Meaning of product
2. Classification of products
• Industrial Goods
• Consumer goods
3. Goods and services
WEEK 5

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
Documents used in transportation in marketing
WEEK 5

Theme: International Marketing

Topic: Organizing for International Marketing

Sub-Topic:
Content:
Adaptation of marketing plans for international marketing
WEEK 6

Theme: Meaning And Concept Of Marketing

Topic: Marketing Mix

Sub-Topic:
Content:
1. Marketing Mix
2. Four Ps of marketing
• Product
• Price
• Place
• Promotion
3. Market environment
4. Factors affecting market environment
• Political
• Cultural
• Religious
• Economic
• Technological
• Social
WEEK 6

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Meaning of warehousing
WEEK 6

Theme: International Marketing

Topic: Organizing for International Marketing

Sub-Topic:
Content:
Regulations guiding international markets
WEEK 7

Theme: Meaning And Concept Of Marketing

Topic: Marketing Mix (Cont.)

Sub-Topic:
Content:
1. Marketing Mix
2. Four Ps of marketing
• Product
• Price
• Place
• Promotion
3. Market environment
4. Factors affecting market environment
• Political
• Cultural
• Religious
• Economic
• Technological
• Social
WEEK 7

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Functions of warehousing
WEEK 7

Theme: International Marketing

Topic: Application of Information and Communication Technology(ICT) in International Marketing

Sub-Topic:
Content:
Information and Communication Technology in International marketing
WEEK 8

Theme: Meaning And Concept Of Marketing

Topic: What markets do

Sub-Topic:
Content:
Actions before marketing:
• Mobilization of work force
• Utilization of feedback
• Production of quality goods and services
• Managing distribution networks
• Advertisements and promotion
WEEK 8

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Types of warehousing
WEEK 8

Theme: International Marketing

Topic: Application of Information and Communication Technology(ICT) in International Marketing

Sub-Topic:
Content:
1. Internet browsing
2. Electronic marketing
WEEK 9

Theme: Meaning And Concept Of Marketing

Topic: What markets do (Cont.)

Sub-Topic:
Content:
Actions before marketing:
• Mobilization of work force
• Utilization of feedback
• Production of quality goods and services
• Managing distribution networks
• Advertisements and promotion
WEEK 9

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Activities of warehouses
WEEK 9

Theme: International Marketing

Topic: Application of Information and Communication Technology(ICT) in International Marketing

Sub-Topic:
Content:
Ethics and Internet abuse

WEEK 10: REVISION AND EXAMININATION
WEEK 10: REVISION AND EXAMININATION
WEEK 10: REVISION AND EXAMININATION

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SECOND TERM
SSS 1 SSS 2 SSS 3
WEEK 1: Revision
WEEK 1: Revision
WEEK 1: Revision
WEEK 2

Theme: Consumer Markets And Behavior

Topic: Types of Markets

Sub-Topic:
Content:
1. Meaning of market
2. Types of market
• Consumer markets
• Organizational markets
3. Types of organizational market
• Industrial market
• Reseller market
• Government market
WEEK 2

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Primary and secondary products
WEEK 2

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Sources of food
WEEK 3

Theme: Consumer Markets And Behavior

Topic: Consumer Behavior and Organisation Behavior

Sub-Topic:
Content:
1. Consumer behavior
2. Factors influencing consumer behavior
• Cultural factors
• Social factors
• Personal factors
• Psychological factors
3. Consumer decision process ;
• Problem recognition
• Information search
• Evaluation of alternatives
• Purchase definition
• Post purchase behavior
4. Organizational buying behavior
5. Factors that influence organizational buying behavior
• Environmental factors
• Organizational factors
• Interpersonal factors
• Individual factors
WEEK 3

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods (Cont.)

Sub-Topic:
Content:
Primary and secondary products
WEEK 3

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Identifying a good marketing location
WEEK 4

Theme: Marketing Management

Topic: Marketing, planning, process and Research

Sub-Topic:
Content:
1. Marketing planning processes
2. Key elements in marketing planning
3. Importance of marketing plan
4. Marketing Research
5. Reasons for marketing research
6. Getting information for planning
WEEK 4

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Structure (channels) for marketing primary and secondary products
WEEK 4

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Setting up and operating a marketing outlet
WEEK 5

Theme: Marketing Management

Topic: Pricing

Sub-Topic:
Content:
1. Pricing
2. Pricing Strategies ;
• Haggling
• Cost-plus etc.
3. Price Determinants ;
• Ability to pay
• Competition
• Profit maximization
WEEK 5

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Structure (channels) for marketing primary and secondary products
WEEK 5

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Managing the business
WEEK 6

Theme: Marketing Management

Topic: Advertising

Sub-Topic:
Content:
1. Advertising
2. Roles of Advertising
3. Selection of message
4. Advertising media
5. Advantages and disadvantages of each medium
WEEK 6

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Market unions involvement
WEEK 6

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Purchase and supply of goods and services
WEEK 7

Theme: Marketing Management

Topic: Promotion

Sub-Topic:
Content:
1. Promotion
2. Forms of promotion
• Pricing-off
• Coupon
• Salesmen competition
• Loyalty Schemes
• Premium offers
• Word of mouth
• Trade–in–allowance
• Sampling
• Merchandising incentives
• Training schemes
3. Functions of promotion
WEEK 7

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Role of Facilitators

Sub-Topic:
Content:
Facilitators
WEEK 7

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Selling and bargaining skills
WEEK 8

Theme: Marketing Management

Topic: Merchandising

Sub-Topic:
Content:
1. Merchandising
2. Features of merchandising
• Packaging
• Branding
• Labelling
3. Conditions in merchandising
• Warehousing cost
• Cost resulting from reduction in inventory value
• Transportation cost, etc.
4. Functions of merchandising
5. Scrambled merchandising
WEEK 8

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Role of Facilitators

Sub-Topic:
Content:
Roles of facilitators in:
• Food processing industries
• Banks
• Cooperative societies
• Basins and boards
• Microfinance companies, etc.
WEEK 8

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Funds management
WEEK 9

Theme: Marketing Management

Topic: Merchandising (Cont.)

Sub-Topic:
Content:
1. Merchandising
2. Features of merchandising
• Packaging
• Branding
• Labelling
3. Conditions in merchandising
• Warehousing cost
• Cost resulting from reduction in inventory value
• Transportation cost, etc.
4. Functions of merchandising
5. Scrambled merchandising
WEEK 9

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Role of Facilitators (Cont.)

Sub-Topic:
Content:
Roles of facilitators in:
• Food processing industries
• Banks
• Cooperative societies
• Basins and boards
• Microfinance companies, etc.
WEEK 9

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Funds management

WEEK 10: REVISION AND EXAMININATION
WEEK 10: REVISION AND EXAMININATION
WEEK 10: REVISION AND EXAMININATION

We provide educational resources/materials, curriculum guide, syllabus, scheme of work, lesson note & plan, waec, jamb, O-level & advance level GCE lessons/tutorial classes, on various topics, subjects, career, disciplines & department etc. for all the Class of Learners

THIRD TERM
SSS 1 SSS 2 SSS 3
WEEK 2

Theme: Distribution

Topic: Types and Functions of Distribution

Sub-Topic:
Content:
Distribution
WEEK 2

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products

Sub-Topic:
Content:
Mineral products
WEEK 2

Theme:

Topic:

Sub-Topic:
Content:
WEEK 3

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Types of distribution
WEEK 3

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Mineral products
WEEK 3

Theme:

Topic:

Sub-Topic:
Content:
WEEK 4

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Channels of distribution
WEEK 4

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Oil and non-oil products
WEEK 4

Theme:

Topic:

Sub-Topic:
Content:
WEEK 5

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Channels of distribution
WEEK 5

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Oil and non-oil products
WEEK 5

Theme:

Topic:

Sub-Topic:
Content:
WEEK 6

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Functions of distribution channels
WEEK 6

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Oil and non-oil products
WEEK 6

Theme:

Topic:

Sub-Topic:
Content:
WEEK 7

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Functions of distribution channels
WEEK 7

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Methods of marketing mineral products
WEEK 7

Theme:

Topic:

Sub-Topic:
Content:
WEEK 8

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Choice of distribution channels
WEEK 8

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Methods of marketing mineral products
WEEK 8

Theme:

Topic:

Sub-Topic:
Content:
WEEK 9

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Choice of distribution channels
WEEK 9

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Methods of marketing mineral products
WEEK 9

Theme:

Topic:

Sub-Topic:
Content:

WEEK 10: REVISION AND EXAMININATION
WEEK 10: REVISION AND EXAMININATION
WEEK 10: REVISION AND EXAMININATION

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We provide educational resources/materials, curriculum guide, syllabus, scheme of work, lesson note & plan, waec, jamb, O-level & advance level GCE lessons/tutorial classes, on various topics, subjects, career, disciplines & department etc. for all the Class of Learners

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We provide educational resources/materials, curriculum guide, syllabus, scheme of work, lesson note & plan, waec, jamb, O-level & advance level GCE lessons/tutorial classes, on various topics, subjects, career, disciplines & department etc. for all the Class of Learners